Overview: Held in conjunction with the exhibition Cotton Puffs, Q-Tips®, Smoke and Mirrors: The Drawings of Ed Ruscha, this focused exhibition highlights the mass market paperback books that Ruscha published from 1962 to 1978.

Organization: The exhibition was organized by the National Gallery of Art. Neal Turtell, executive librarian, and Judith Brodie, curator of modern prints and drawings, were cocurators.